Microcel is passionate about bringing new, leading edge technology products to the North American market.
Established in 1989, Microcel’s mission is to provide every customer with the coolest leading edge products and the best service that goes beyond the basic distribution model. As a privately owned company, the President and CEO, Rick Henry has a clear vision for the future of technology products. We pride ourselves in being brand builders, not brand collectors.
For over 30 years, Microcel continuously establishes and maintains excellent relationships with its vendor partners across the globe. We specialize in strategically selecting the leading brand within each category to drive sales and grow market share. Microcel prides itself with offering an award winning product assortment spanning across the latest categories; Wireless Accessories, Wearables, Outdoor Tech, Smart Home, Portable Audio, 3D Printing, Health and Wellness, Sports Tech, Smart Toys, and much more! Our diverse assortment of products can be found at leading retailers in all major channels such as: Carriers/ Wireless, Consumer Electronic, Mass Merchant, Sporting goods, Education, DIY, Premium Incentives, Outdoor Business to Business, and more.
You can trust Microcel to be your Sherpa guide to lead you to the right cutting edge products and ensure they are positioned into the market with strategy and direction to guarantee success. Microcel’s experienced and highly motivated team of executives has the expertise to bridge the gap between manufacturing and retail. We Are Your Edge, and together we will launch the latest products into the market place with a successful formula that will last.
Adam joined Microcel in March 2020 as CEO, replacing the company founder who retired from the business. Adam is an accomplished and versatile strategic leader with world-wide sales and marketing experience with luxury, athletic, and lifestyle consumer brands, having held global leadership roles with Reebok, Ralph Lauren, the NFL, and Dorel Industries. Adam’s background brings and broad depth of leadership experience in strategic planning, building brands, driving sustainable omni-channel growth, and building great teams.